A few days ago, I got an email that said the following:
We would love to share with you an article that we just posted on our own blog! “10 Completely Irrelevant Pieces of Crap” (link) would be an interesting story for your readers to check out and discuss on your blog, so we hope you will consider sharing it!
This pisses me off far more than emails asking me to help some rich guy in Africa transfer his money, because it's so personal. They mention my name and it seems like they didn't just write a program to create the spam. I could be wrong, but sometimes they mention very specific details about my blog in clear English that leads me to believe that a real human actually spent some time and effort composing the email.
I don't know why it irritates me so much more than other spam. Maybe it's because I feel like they're using friendliness and fake flattery to try to get me to advertise for them for free. Maybe it's because I feel like they're taking me for an idiot that I'd ever do something like that.
In any case, if you think my readers might be interested in your article "10 Completely Irrelevant Pieces of Crap", let me save you some time: they're not.