Have you ever heard of grapenuts cereal? There are no grapes in it, there are no nuts in it, so why is it called grapenuts? *buh dum ching* (But seriously, why is it called grapenuts?)
The commercial advertises it as a cereal that maintains its crunch in milk. The actor in the commercial is baffled at how crunchy it still is after sitting in milk for five seconds (which I suppose is a commentary on the sogginess of most cereals). And then they put a single grapenut in their mouth and marvel at how loud the crunching noise is. "You mean that noise is coming from only ONE grapenut?!! Why, that's preposterous!" I guess high sound volume is a desirable quality in cereal.
I've learned, however, that there's such a thing as TOO crunchy. My husband bought a box of grapenuts the other day and when I took a bite of it, I was overwhelmed by crunchiness. I felt like I had a mouthful of glass shards. I had to chew really careful, for fear my mouth was being cut to shreds by grapenuts.
So that's my new idea for an advertising slogan for grapenuts: "Grapenuts cereal: it's so crunchy, you'll swear you're eating broken glass!"
I know, I missed my calling in advertising.