I'm a big believer in buying generic brands of products. I don't understand why the generic isn't as good as the brand name. But sometimes... the brand names really are just better.
Like recently I bought some generic brand butter. And the butter was... weird. I couldn't detach it from the wax paper wrapping it. It was just an odd texture.
And I'm currently getting burned by some generic paper towels I bought. I'm beginning to realize that toilet paper and paper towels are two things that you CANNOT cheap out on. The generic paper towels were two-ply and I thought they'd be okay. Like the Sparkle commercial says, "Do you really need a paper towel that can hold a bowling ball?" No, but you need something that can clean up a tiny spill without using like ten paper towels. (Sparkle brand sucks too.)
While it isn't generic, I feel like Scott paper towels should be called out for the awfulness of their toilet paper. I didn't realize how bad toilet paper could be till I used Scott.